Luka Doncic’s first signature Jordan Brand shoe

January 10, 2023

Dallas Mavericks guard Doncic has been on a mission this season. After an upsetting playoff exit last spring, the 3-time NBA All-Star responded with the best season of his young career.

The timing of the career year couldn’t be better, as it coincided with the launch of his 1st signature shoe, the Jordan Luka 1. Perhaps we haven’t seen a more successful first shoe in the signature line since “His Airness” took off in the mid-1980s.

It’s only fitting that Doncic made basketball and sneaker history as the iconic Jordan Brand athlete. Even better, Doncic’s peers in basketball are quickly adapting to his style.

We’ve seen some Jordan-sponsored NCAA teams get player-specific colorways of the Jordan Luka 1; UCLA, NC State, Florida State, Marquette, and Oklahoma State, to name a few.

Now, even Doncic’s opponents are wearing his shoes on the court against the namesake. An unwritten rule in the NBA is not to wear your opponent’s shoes during a game. But that speaks to Jordan Luka 1’s meteoric rise in popularity.

After Doncic teased the shoe last spring, the Jordan Luka 1 will officially release in September 2022. On Nike’s website, fans can still shop the shoe in multiple colorways for $110 in adult sizes, $80 in older kids, and $50 in toddler sizes.

The Jordan Luka 1 was the first shoe to feature full-length Formula 23 foam. Plus, the robust and lightweight Flight Wire cable provides maximum support. Best of all, the shoe’s durable traction pattern allows players to play indoors and outdoors basketball.

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